German sports car manufacturer Porsche has scored an ace by signing a three-year cooperation deal with tennis sensation Maria Sharapova. The global communications campaign is set to showcase the synergy between the luxury sports car brand and the 26-year-old world-class player. Familiar with the vehicles from Zuffenhausen, Sharapova received a white 911 Carrera S Cabriolet as the winner of the Porsche Tennis Grand Prix in Stuttgart last year.
Born in Russia and currently residing in the United States, Sharapova boasts victories at all four Grand Slam tournaments in women’s tennis and a total of 21 weeks ranked as number 1. Matthias Mueller, CEO of Porsche AG, highlighted Sharapova’s exceptional athletic prowess, combining top performance with elegance and power. The decision to choose Sharapova as Porsche’s ambassador was not taken lightly, with Mueller emphasizing that her profile and charisma align perfectly with the brand.
During the announcement of the partnership in Stuttgart, Maria Sharapova expressed her excitement, calling it a “really special day” and stating that being partners with Porsche is an “amazing honor.” The collaboration underscores Porsche’s commitment to women’s tennis, complementing its sponsorship of the German women’s national team and the Porsche Talent Team Germany, supporting promising young players.
Maria Sharapova’s journey to tennis stardom began when she moved from her birthplace in the Western Siberian town of Nyagan to Bradenton on the Gulf Coast of Florida at the age of seven. At nine, she gained admission to the Tennis Academy of coach Nick Bollettieri, a world-renowned institution. In 2004, at just 17 years old, Sharapova clinched her first Grand Slam tournament at Wimbledon, becoming the third-youngest player to achieve this milestone. Subsequent triumphs followed at the U.S. Open in 2006, the Australian Open in 2008, and the French Open in 2012. With a total of 28 singles titles, including victories at the Porsche Tennis Grand Prix in Stuttgart and the WTA Championships in 2004, Sharapova has solidified her status as one of tennis’s all-time greats.
Beyond her athletic achievements, Maria Sharapova is actively involved in charitable efforts. She established the “Maria Sharapova Foundation” and serves as an ambassador for the United Nations Development Program. With a silver medal from the 2012 Olympic Games in London and numerous accolades, Sharapova’s impact extends beyond the tennis court.
Porsche’s decision to partner with Maria Sharapova not only strengthens the brand’s connection to women’s tennis but also aligns with its commitment to elegance, power, and long-term engagement with the sport. The collaboration promises to be a winning match for both Porsche and the global tennis icon.